Medline

For this project, Parella developed a unified office design called CustomerFirst, an architectural concept already implemented in Germany, the Netherlands and Spain, and designed for further European rollout. From our role as office broker and corporate real estate advisor, this concept was translated into a recognizable and functional office interior aligned with Medline’s brand identity and daily operations.

Within the office design, clear zoning was created through the use of colors, materials and bespoke furniture. The office interior includes custom-designed elements inspired by market stalls, creating a distinctive and welcoming workplace environment. A carefully selected color palette with vibrant accents strengthens the identity of the different work zones and improves wayfinding throughout the office.

Parella provided end-to-end support, acting as corporate real estate advisor responsible for the strategic framework, user requirement analysis, market research, benchmarking opportunities and spatial, technical, financial and contractual analyses. This integrated approach created a solid foundation for both the real estate decisions and the final office design and office interior.

Following the location selection, Parella supported Medline through the lease negotiations and signing process. This was followed by the design and delivery of the new workplace in close collaboration with the Medline teams. By combining the expertise of an office broker, corporate real estate advisor and workplace design specialists, a consistent and efficient process was ensured from strategy to realization.

The project was delivered through close collaboration between Parella’s French and Dutch teams, combining local market expertise with international experience. The result is a future-ready office interior with functional and comfortable workspaces aligned with Medline’s company culture and offering significantly more space per employee than the sector average.

This project highlights Parella’s expertise as office broker and corporate real estate advisor in developing strong workplace concepts, where office design and office interior are strategically used to connect brand identity, user needs and real estate strategy.

Do you have a question about your office accommodation, the way of working within your organisation, or are you ready for a new office interior or office design We are happy to advise and support you from strategy to realization. Contact us at [email protected] or call +31 20 670 80 90.